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For BMW's new corporate offices, they wished to create an unparalleled experience, to reflect their luxury brand. World-class architecture and interior design firm dwp designed a polished environment that reflected the brand's sleek car interiors throughout the entire workspace.

Clean lines and reflective finishes were key design elements used to embody the sophistication of BMW vehicles. A black, silver gray and white colour palette was chosen, to define a smart, modern look. The deluxe white lobby featured a motorcycle display and glossy black reception counter, while mirrors reflecting backlit car images and ads on plasma screens added movement. The lobby was flanked by meeting rooms that could be opened to form a larger function room. Workstations around the perimeter windows gave the staff maximum light and a spectacular 50th floor view. Graphic images of BMW models on glazed dividers and door panels reinforced corporate branding, while providing visual stimulation throughout.

Location: Bangkok, Thailand
Size: 1,500 sqm
Completion: September 2006
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