lifestyle - Fiorucci Lifestyle Store, Hong Kong lifestyle - Fiorucci Lifestyle Store, Hong Kong lifestyle - Fiorucci Lifestyle Store, Hong Kong
Fiorucci Lifestyle Store, Hong Kong

dwp has designed Fiorucci's flagship lifestyle store in Hong Kong, opening in September 2010, to stage label's launch into China. The store concept is a catwalk, nightclub, dressing room fused together in an active event space. Playfully subversive the store concept targets growing market for young women's clothing and accessories.

Over five stories, each floor embodies a conceptual theme; Stage Fright, Ice Cream, Champagne, Lipstick and Leather. A design challenge of the space is to support circulation from the street to the upper levels. The concept creates the ground floor as a back stage door leading to the event spaces upstairs. Evocative and sensual the upper levels feature huge mirrors, catwalk lighting and contrasting bright and deep colours. The cash desks are reconceived as compact island stations, and floor display units move, to open the floor to become event spaces

Location: Hong Kong
Size: 525 sqm
Completion: September 2010
 
hospitality
residential
retail
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