lifestyle - Bang & Olufsen Flagship
Bang & Olufsen Flagship

Bang & Olufsen's local partner commissioned world-class architecture and interior design firm dwp, to develop the first ever Bang & Olufsen Flagship experience. Using curved steel and acoustical fabric, dwp created an iconic statement that matches the elegance of legendary B&O product design.

Unlike the usual large flagship shop design, dwp proposed a completely open scheme, to encourage mall shoppers to browse the high-end items and discover the more essential B&O product lines, such as mobile phones, clocks and handheld devices. A glass-enclosed sound room is located on a mezzanine level, to contain sound demonstrations of the loudspeaker product line.

A growing area of business for Bang & Olufsen is their partnerships with high-end auto companies, such as Aston Martin and Audi. The new shop provides the space and flexibility for not just one car, but an installation of up to 5 cars, especially during seasonal promotions, such as the Formula 1 races.

Location: Bahrain
Completion: 2011
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