lifestyle - Al Zain Master Jewellers, Bahrain
Al Zain Master Jewellers, Bahrain
Al Zain is a family owned company of master jewelers, since their early beginnings as pearl merchants in 1930. The family invited world-class architecture and interior design firm dwp to participate in redefining the brand for the next generation, and create an aspirational retail store concept, to be rolled out in the Middle East, starting in the UAE.

The traditional symbol of Al Zain has been the swan and dwp wished to incorporate this into the new design. dwp defined the new store, using the swan and the pearl as a metaphor. The store embraces the customer with flowing curves and a subtle colour palette, derived from mother of pearl. The store design mirrors the merchandise categories offered by Al Zain.

The eyes are drawn both vertically and horizontally in different areas of the store. The vertical display is home to bespoke pieces, while the horizontal case display surrounds the client with pieces to celebrate the stages of life. The freestanding display captures the gift merchandise category, at lower price points.

There is a uniquely designed private VIP area, which is discreetly modelled on a luxurious living room in one's home, to make top spending clients feel welcome and at ease, but also to linger and take their time deciding.

The first 3 stores in Dubai, Riyadh and Doha will be the initial realization of this new luxury retail concept.

Location: Middle East Rollout
Completion: 2011
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