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Premiera, Bangkok, Thailand

World-class architecture and interior design firm dwp were commissioned to create the interiors and store façade for Premiera, a luxury jewelry store, within the high-end shopping mall Siam Paragon in Bangkok's city centre.

dwp was responsible for conceiving and setting the scene for this new branded store, developed as a younger and hip brand, differentiating from its mother company Premier Diamond. Dwp custom designed the displays and jewelry fixturing components, feature walls, transaction area, lounge area, grand VIP room and back of house and office areas. In addition, dwp was tasked with the shopfront design, in coordination with Siam Paragon and their guidelines, plus the security systems, including but not limited to CCTV, strong room and entrance.

Inspiration for the design was derived from the diamond shape and its vibrant sparkle, playing on diamond facets and incorporating them into all design aspects, as well as the grand customised chandelier in the private room.
The overall effect is a chic, unique and contemporary sophistication, with warmth and elegance, where silver, bronze and dark finishes allow the diamonds to shine as the stars. Specialist lighting was employed, to ensure optimum vibrancy, as well as high gloss surfaces, natural silks in display cases.

Location: Bangkok, Thailand
Size: 200sqm
Completion: August 2012
 
hospitality
residential
retail
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