lifestyle - Swatch at Mega Bangna, Thailand lifestyle - Swatch at Mega Bangna, Thailand lifestyle - Swatch at Mega Bangna, Thailand lifestyle - Swatch at Mega Bangna, Thailand
Swatch at Mega Bangna, Thailand

International architecture and interior design firm dwp were brought in for this turnkey interiors project, for the renowned timepiece retailers 'Swatch' sales area of a large department store in Bangkok, Mega Bangna.

From the design development phase, dwp needed to adhere to strict guidelines from the Swatch brand and work collaboratively with the client in this way. The idea was to create a bright and clear, lively environment for sales. Swatch shops always reflect a clean, young and energetic look, and dwp sought to ensure this consistency.

White and grey shades were accepted as a standard feature and dwp devised a canvas graphic design. The unique shaped display stand in the middle of the shop draws customer attention into the store, while other displays along the walls are installed to simply display a variety of products and were easily implemented. The aim was to ensure that the actual products were a vibrant dominant design feature.

Location: Bangkok, Thailand
Area: 80sqm
Completion: August 2013
 
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