lifestyle - NESCAFÉ Dolce Gusto, Bangkok, Thailand lifestyle - NESCAFÉ Dolce Gusto, Bangkok, Thailand lifestyle - NESCAFÉ Dolce Gusto, Bangkok, Thailand lifestyle - NESCAFÉ Dolce Gusto, Bangkok, Thailand lifestyle - NESCAFÉ Dolce Gusto, Bangkok, Thailand lifestyle - NESCAFÉ Dolce Gusto, Bangkok, Thailand lifestyle - NESCAFÉ Dolce Gusto, Bangkok, Thailand
NESCAFÉ Dolce Gusto, Bangkok, Thailand
Looking to create an eye-catching retail area for its NESCAFÉ Dolce Gusto brand, Nestlé approached international architecture and interior design firm dwp | design worldwide partnership to develop a design that would enhance the product's brand and help the retail area stand out from its surroundings.

The design produced by dwp was developed to ensure that it remained faithful to the corporate identity of the Dolce Gusto brand while also delivering a strong message to a new generation of customers of a product that stands for a brand new experience in coffee culture.

The theme of the products is that of "The Modern Art of Coffee." This artistic concept in turn inspires the design of the retail area. The design skillfully makes use of vibrant colours set against a neutral background, in combination with effective lighting, to focus the gaze of shoppers on the products.

With the design of this retail space, dwp has provided Nestlé with a vibrant retail area that clearly reflects the "The Modern Art of Coffee" and attracts the attention of shoppers.

Location: Bangkok, Thailand
Size: 50sqm
Completion: February 2015
 
hospitality
residential
retail
      Linkedin     
© 2014 dwp, all rights reserved